Top 20 Most Followed Instagram Accounts

“Lots of influencers earn a living through Instagram, so it’s really out there changing lives.”

Top 20 Most Followed Instagram Accounts

This week we’ve decided to share with you 20 of the most followed instagram accounts. Maybe you can get some tips on their profiles if you’re looking to build your own up!

20. Katy Perry (100m followers)

Global pop star Katy Perry is the 20th most followed instagram account with 100 million followers. Her account is mainly posts from her events, music videos, selfies, and general life updates, so you get a huge insight into a popstars lifestyle.

19. Miley Cyrus (111m followers)


Miley Cyrus takes the 19th spot with 111 million followers. Miley has a pretty normal Instagram account with posts being plenty of selfies (including new bae Cody Simpson) along with shots from photoshoots and events she attends. She also uses it to tease new content and announcements such as upcoming music.

18. Khloé Kardashian (116m followers)

We have a first appearance from the Kardashian/ Jenner clan and of course it was expected. Khloé Kardashian takes 18th place. Khloe and her family have gained great success from instagram, using it to post about their lives, businesses, and activities. When it comes to Instagram, Khloe’s a pro.

17. Nike (116m followers)

Our first brand on the list, Nike, being the first brand on the list, have an impressive following of 110 million users. Nike is a great example of how to run a successful business account. They post a mix of videos and pictures promoting and informing followers of the brand. They also post to their IGTV with new releases and anything Nike related. It’s no surprise Nike is one of the few brands to break into the top 20.

16. Nicki Minaj (118m followers)

At number 16 we have the Black Barbie Nicki Minaj with 118 million followers. Nicki posts lots of pictures from her tours and events, her personal life, and even a few of her fans making us all jealous of that lavish lifestyle she lives.

15. Jennifer Lopez (125m followers)

Actor/ Musician Jennifer Lopez makes it to number 15 with 125 million followers. Jennifer has a pretty impressive account which makes us all fall in love with her even more. With the usual fare of behind-the-scenes photos, music promotion, and videos, JLo also has a range of Story Highlights from events she attends and hashtags she’s created.

14. Kendall Jenner (133m followers)

Next we have the model Kendall Jenner, of she made it into the top 20! Her account contains promotion of her photoshoots and fashion work, selfies, and pictures of her private life. What a goddess she is, we’re all thinking it.

13. Taylor Swift (136m followers)

At number 13 we have Taylor Swift, who is coincidentally the most influential person on Twitter. Success on Twitter doesn’t necessarily translate to being boosted to the top of the list on Instagram. Taylor makes great effort when it comes down to posting content on Instagram, with Story Highlights, shots from performances, and promotions of her latest work and activities. Of course she also posts plenty of selfies and anything to do with her daily life, she definitely keeps us updated with what she’s doing.

12. Neymar (138m followers)

Our first footballer on the list is Neymar with 138 million followers. Unsurprisingly for a sports star his account is full of pictures of him playing football, hanging out with other celebrities, and generally living the high life.

11. Justin Bieber (140m followers)

Here comes Bieber at number 11 with 140 million followers. Justin Bieber is one of the biggest pop stars on the planet so it’s no surprise he made the list. Justin’s profile isn’t as serious as other pop stars, making him a great person to follow. Justin’s Instagram consists of photos of him hanging out with celebrity mates, cartoon versions of himself, and, of course his stunning wife Hailey Bieber.

10. National Geographic (140m followers)

Our second brand to make the list is National Geographic, the nature magazine with 135 million followers. Instagram is known to be a visual platform, so National Geographic have taken full advantage by posting up photos from many photographers and everything you see is absolutely stunning. They post images and videos from around the world and people just can’t seem to get enough.

9. Beyoncé (149m followers)

Next we have Queen Bey herself. Beyonce takes spot number 9 with 149 million followers and she damn sure earns every single one. Along with ranking high on the list, her pregnancy announcement was one of the most liked posts on Instagram. Just like other celebrities her feed consists of her every day life with promotion of her music and lots more.

8. Lionel Messi (158m followers)

We have our next football player, Lionel Messi hitting number 8 with 158 million followers. One of the world’s most famous players, his Instagram is your typical football players Instagram. Posts include shots of him playing, a look at his own personal life, and an insight into other events he attends. Also the cutest dog in the world.

7. Kim Kardashian (178m followers)

Arguably the most famous of the Kardashian clan we have Kim Kardashian with 178 million followers. Her account is, arguably, pretty similar to those of her family members. Plenty of pictures from her modelling and the events she attends, along with posts of family. Kim also uses her account in promoting her own brands and even her sisters.

6. Selena Gomez (182 m followers)

Coming in at number 6 is musician and actor Selena Gomez with 182 million followers. Her account is the usual pop star posts of selfies, herself at events, pictures of her friends, but it also includes a few political posts around subjects like women’s rights so she’s out here informing her followers.

5. Kylie Jenner (184m followers)

Kylie Kenner is arguably the biggest star on Instagram but she places 5th with 184 million followers. She once held the top spot for most liked Instagram post so it’s safe to safe plenty of people love a bit of Kylie. Her account itself focuses on her work and personal life, with lots of cute pictures of her daughter Stormi and an untold amount of modelling shoot pictures. Kylie knows exactly what she’s doing when it comes to Instagram.

4. Dwayne ‘The Rock’ Johnson (189m followers)

Dwayne ‘The Rock’ Johnson, star of the WWE and now world famous actor is at number 4 with 189 million followers. Not many surprises on his account – there are lots of shots from filming, pictures of him in the gym, and posts about his family. He also has the funniest Instagram posts when it comes down to embarrassing Kevin Hart and we love every second of it.

3. Ariana Grande (193m followers)

The final musician on the list is global super star Ariana Grande with 193 million followers. One of the most famous and popular singers on the planet, it’s obvious as to why she’d be so popular on Instagram. Ariana does hit the number 1 spot when it comes down to most followed woman on Instagram. Her feed is is full of pictures of her performing, meeting other celebrities, and your general depictions of living the pop high life and isn’t she just the cutest person ever.

2. Cristiano Ronaldo (228m followers)

At number 2 we have one of the best footballers the world has known, Cristiano Ronaldo. When it comes to his feed, it consists of lots of family pictures, shots of him playing football, and plenty of images of him generally experiencing the good things in life. Cristiano Ronaldo is also the first person to reach 200 million followers on Instagram.

1. Instagram (356m followers)

Finally with 356 million followers, Instagram’s official account takes the top spot. Their feed has a clear purpose – to show off the best and the most interesting people and trends on Instagram. They also promote their own IGTV content that they go out and create themselves.

Do you think these instagram accounts should all be top 20? Let us know in the comments.

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